Fastest-growing Brand O&J helps Chery crack Fortune Global 500
As the fastest-growing automotive brand globally, the remarkable performance of Brand O&J – the Chery Group division comprising the OMODA and JAECOO marques – has helped its parent company crack the prestigious 2024 Fortune Global 500 list.
Based on its latest financial results, the Chery Holding Group featured on the 2024 Fortune Global 500 list, ranking in an impressive 385th position. As Brand O&J, both OMODA and JAECOO have played a crucial role in Chery’s latest global growth, together contributing a considerable 20.8% to the group’s total export volume.
Though both OMODA and JAECOO are still new entities in the highly competitive global new-vehicle market, cumulative worldwide sales have already exceeded 280 000 units, positioning Brand O&J as the fastest-growing automotive brand globally. It’s a similar case in South Africa, where Brand O&J is one of, if not the, fastest-growing new entrant to the market.
This local growth is expected to accelerate further as Brand O&J expands its line-up in the coming months, with the luxurious OMODA C9 flagship model set to hit the market in South Africa soon. JAECOO, meanwhile, is gearing up to welcome not only the plug-in hybrid electric vehicle (PHEV) version of the J7 and the J8 but also the exciting new fully electric J6.
“South Africa continues to play a key role in Brand O&J’s phenomenal global success. As such, we’ll use the upcoming 2024 Festival of Motoring to showcase not only popular existing products such as the OMODA C5 and JAECOO J7 but also all-new models that will be coming to the local market in the near future,” revealed Shannon Gahagan, National Brand and Marketing Manager OMODA & JAECOO.
“So, make sure to head on down to the Kyalami Grand Prix Circuit from 30 August 2024 for the Festival of Motoring – the largest industry-supported auto show on the African continent – to catch your first glimpse of the exciting new Brand O&J vehicles being lined up for South Africa.”
Meanwhile, the freshly revealed OMODA C7 is about to enter extreme high-temperature testing in Turpan, China, which is known as one of the most thermally demanding environments in the world. Focused on critical parameters for summer driving, this comprehensive testing cycle is the latest demonstration of Brand O&J’s understanding of South African conditions, helping the company to develop vehicles suitable to the country’s sometimes harsh climate.
The OMODA C9 serves as the flagship SUV in the brand’s South African lineup. Offered in Inspire 2WD and Explore AWD derivatives, the C9 represents the most premium expression of the OMODA range, combining elevated specification, advanced technology, and refined design within a larger SUV package.
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The countdown to one of South Africa's most glamorous and anticipated events, the "Njalos" at the Hollywoodbets Durban July 2026, has officially begun. Makubenjalo, in partnership with Martell and OMODA, set the stage ablaze with an exciting announcement of its entertainment lineup during a lavish launch event in Soweto this past weekend.
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The OMODA C5 continues to draw strong interest from South African buyers, with the compact crossover having recorded 16,948 local sales since its introduction in April 2023. The milestone underlines the C5’s continued relevance in one of the country’s most competitive vehicle segments, where buyers are increasingly seeking strong value, distinctive styling, modern technology, and efficient performance.
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