Dealer Marketing Specialist

Permanent -

Marketing

To be successful in this role, you should have previous experience in a marketing role and have knowledge about marketing on a dealership level while taking accountability for various Omoda dealers marketing requirements and responsibilities.

You should also be able to remotely supervise a Dealership team on a marketing level, by providing dealerships with marketing plans, content, and material. Our ideal candidates combine excellent marketing skills with a creative mindset.

Responsibilities:

  • Marketing Strategy and Execution:
    • Plans and oversees the dealership's advertising and promotional activities including print, electronic, and direct mail media.
    • Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
    • Communicates marketing efforts to all dealership employees and works with the dealer and general sales manager to develop upcoming ad campaigns.
    • Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.
    • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on dealer market opportunities and minimize the effects of competitive activity.
    • Upload content & material to Dealership portal and visit dealers in different regions to formulate action plans for marketing.
    • Manage dealership marketing claims and perform ad hoc duties as requested by Senior Management.

Requirements:

  • Marketing related diploma/degree.
  • 3 - 4 years' experience in a similar role.
  • Automotive background essential.

Skills:

  • Creative and deadline driven.
  • Well organized with knowledge of traditional and digital marketing tools.
  • Excellent communication and presentation skills.
Please forward your CV to hra@chery.co.za and use reference DMS: OMODA.